Bain’s Whisky believes in taking inspiration from what has come before, and reimagining it in new and exciting ways. That’s what we did with Miriam Makeba’s iconic song, Pata Pata, in collaboration with Msaki and Sun El Musician. We asked the award-winning musicians to reimagine the song in a fresh, modern way that celebrated Miriam Makeba’s legacy. Through the use of spot-on casting, CGI and AI technology we were able to create a Bain’s TVC that payed homage to Makeba, and debuted the incredible song – Pata Pata Saquguka.